We may have made our name innovating within the cable industry, but driving network evolution is at the core – quite literally – of everything we do at Technetix. In 2024, we opened a specialist fiber lab at our Kosovar operation to offer cutting-edge optical solution development to the Balkan region. Technetix VP Sales Asia Pacific and Emerging Markets, Besim Latifi, explains more about our facility in Pristina, Kosovo.

With the continued aim to improve the technology environment we offer new and existing partners, we identified that the majority of customers in the Balkans are leaning towards FTTH. There’s a problem though: product quality in this region, in combination with the level of service provided by suppliers, falls short of the mark.

This critical gap in the market presented an exciting opportunity for Technetix. We’re lucky to have the resources and skills available to offer the market better, more reliable quality optical solutions. But true to our spirit of ‘going the extra mile’, we recognized that the Balkan region lacked a facility where operators and partners could visit and contribute in-person to product development and research.

The outcome? We opened a specialist fiber laboratory in Kosovo, a welcome ‘near-shore’ alternative to the otherwise long-distance relationships with vendors and suppliers. 

Our facility demonstrates our commitment to providing the best possible service, and delivering the highest standards of quality. Bringing new value to the market by facilitating unique customer benefits, the investment we’ve made to offer our lab service provides our customers better opportunities for in-person relations with us, more hands-on participation in development, and optimized optical solutions investments.

Our fiber lab reinforces our reputation for our customer-centric approach and dedication to helping partners optimize their business. This level of synergy is what enables us to sustain our competitive edge within the market.

Improving and maximizing our customers’ offering and operation is a principal goal at Technetix. We make it our business to alleviate partner pain points and deliver solutions that equip their subscribers with reliable, stable, and high-capacity services. Our dedicated fiber lab presents a proactive and attractive dimension for customers, enhancing the service we provide in order to elevate their projects.

Author –Besim Latifi, VP Sales Asia Pacific and Emerging Markets

A fierce proponent of the power of communication, Besim’s career actually began in human rights advocacy. At the heart of his approach is his phenomenal capacity to connect with other people. He heads up Technetix’ operation in Kosovo, sits on the Executive Board, is an Ambassador for the SCTE EU – and is a master clarinetist.